National Corporate Partnership Framework · 2026
From Enrollment to Generational Economic Mobility
G O P R O I N L I F E .
From Enrollment to Generational Economic Mobility
In Latino families, college is not always an expected destination. Few get there. Fewer graduate. The path has not always been visible or possible.
When a student earns admission and a spot on a roster, the community celebrates because they recognize the barriers and the odds that student has overcome.
College is the sundae. The jersey is the cherry on top.
But that pride exists only as long as the opportunity. When a student's unmet financial need adds to a family already stretched thin, that weight can become impossible to carry.
Being a college student-athlete is two full-time commitments at once: practice, travel, competition, classes, exams. Many of these students are doing all of it while managing financial realities most of their teammates have never had to address. A scholarship to play or a spot on the roster does not guarantee a degree. And when the cost-of-living gap becomes too wide, when all of it becomes unsustainable, stopping out can feel like the only option.
Financial pressure erodes that day-one pride fast. HOLA exists to extend the opportunity beyond admission and throughout college, so student-athletes have the support and preparedness to transition successfully into professional careers. Because without the degree, all of it was just a moment.
These students have already earned their place. HOLA makes sure they feel it, sustain it, and graduate because of it. — Anthony Eros, Co-Founder
HOLA Foundation ensures Hispanic student-athletes can afford college, persist to graduation, and succeed beyond sports through scholarships, mentorship, and career readiness.
A future where Hispanic student-athletes graduate from college with the stability, opportunity, and professional pathways to lead in their careers, communities, and beyond sports.
“$1,000 could mean a laptop for school.”
HOLA Parent“Even $500 a month would change things for my Hispanic players.”
Division I Coach“Getting $100 to $250 deposited into my account meant everything. It meant I could breathe.”
HOLA Student-AthleteThese are representative profiles based on the kinds of situations Hispanic student-athletes face. The details change. The pattern does not.
Diego received a partial scholarship that covers tuition but not housing or food. To close the gap, he works 20 hours a week at a warehouse, overnight shifts when he can get them. He trains in the morning, attends class in the afternoon, studies when he can stay awake, and works at night. His GPA has slipped. He has missed two tutoring sessions this semester because his car broke down and he could not afford the repair. He has not told his coaches. He does not want to seem like he cannot handle it. He can handle it. He just should not have to handle it alone.
Division III offers no athletic scholarships. Daniela’s need-based aid covers most of her tuition, but a $3,200 cost-of-living gap remains. Her family sends what they can. Some months it is not enough. She has slept on a friend’s couch multiple times this year when her housing situation became unstable. Her coach has noticed she seems distracted. What looks like a focus problem is a survival problem. She is two semesters away from the first college degree in her family.
Carlos stopped out at the end of his sophomore year. During season, baseball ran 35 to 40 hours a week including travel. Off-season conditioning, skill development, and team commitments required 15 to 20 hours weekly. He was also carrying 15 credit hours and working 15 hours a week to cover living expenses. When his father was injured and could not work, Carlos’s unmet costs added to a family already stretched thin. By spring he was behind in three classes, exhausted, and out of options. He stopped out telling himself it was temporary. That was two years ago. He has not gone back.
These are not isolated stories. They are what it looks like when access exists but support does not. For the student who stops out, the cost is not just a degree. It is a lifetime.
The pride that a family feels on signing day is real. The barriers that follow are equally real. HOLA intervenes at the intersection of both, during enrollment, with three programs designed to protect the opportunity all the way to graduation and beyond:
We are building HOLA Foundation at the founding stage. Every partnership established in Year One shapes what this program becomes and how many students it reaches.
We are not asking you to write a check to a cause. We are inviting you to be part of a solution with a direct return: students who graduate, enter the workforce, and carry your company’s investment in them for the rest of their careers.
Your partnership funds real awards to real students at real moments of crisis. It connects your team as mentors, facilitators, and guest speakers to the next generation of Hispanic professionals. And it places your brand alongside a community that is growing faster than any other in higher education, one that remembers who showed up for them.
A $1,000 award can be the difference between a student who graduates and one who stops out. Without the degree, everything that family celebrated was just a moment. Your partnership makes sure it becomes a lifetime.
Founding National Partners are the architects of the HOLA Foundation model. At this level, partners directly shape program design, evaluation infrastructure, and national reach from day one, with exclusive industry category recognition.
National Program Sponsors sustain the core pipeline, funding direct student support while gaining meaningful access to a growing national network of Hispanic student-athlete talent.
Regional Impact Sponsors extend the geographic reach of the HOLA Foundation model, funding student support with regional visibility and community alignment.
Corporate Community Partners contribute to the foundational infrastructure of the HOLA model, supporting student awards and mentorship systems with community-level visibility.
Community Supporters contribute to the foundation of the HOLA model and are recognized as part of the community of organizations that made this possible.
As HOLA Foundation grows, partnership opportunities expand. Here is how we envision engaging partners across programs and platforms. Specific opportunities develop in step with program growth and are shaped in collaboration with each partner.
We launch with a national pilot cohort across NCAA Divisions I, II, and III. Founding partners will be recognized as the organizations that made this possible from day one.
| Tier & Investment | Educational Achievement Awards | Workforce Engagement | Brand Visibility | Data & Reporting | Exclusivity & Access | Governance & Compliance |
|---|---|---|---|---|---|---|
| Founding National Partner $100K–$150K / yr |
Awards
|
Talent
|
Recognition
|
Reports
|
Access
|
Oversight
|
| National Program Sponsor $50,000 / yr |
Awards
|
Pipeline
|
Visibility
|
Reports
|
Access
|
Oversight
|
| Regional Impact Sponsor $25,000 / yr |
Awards
|
Engagement
|
Visibility
|
Reports
|
Access
|
Oversight
|
| Corporate Community Partner $10,000 / yr |
Awards
|
Engagement
|
Visibility
|
Reports
|
Access
|
Oversight
|
The question is not whether Hispanic student-athletes have talent.
The question is whether we will remove the barriers that prevent that talent from becoming graduation, leadership, and generational economic mobility.